![]() ![]() Steve Jobs spent close to a decade tutoring and preparing Tim Cook to take the CEO role and, as I said in my last column, made sure Tim Cook would be successful once he was no longer the CEO. Both have worked at many operational levels, as well as having held a diversity of positions that, given Apple's culture and management style, would be best suited for this potential role in the future. With that criteria in mind, I think that it comes down to either Jeff Williams or Diedre O'Brien who could emerge as Apple's future CEO once Tim Cook leaves this position. I also believe that the person who is picked has to have a lot of operational experience, and has held the broadest diversity of positions that could prepare them for a future CEO role. I saw a few reports that mentioned other possible senior Apple execs who might be considered for the next CEO role, but I concur that the four mentioned by Gurman were on my list too and are most likely the ones who could be in serious contention as a future Apple CEO.Īs I stated above, I strongly believe that any future CEO of Apple will come from inside the ranks of Apple's leadership. He has been a key leader in the ongoing transition of the Mac to Apple silicon. John has overseen hardware engineering work on a variety of groundbreaking products including every generation and model of iPad, the latest iPhone lineup, and AirPods. He replaced Jony Ive when Ive left Apple to move onto other design projects he is interested in these days. John joined Apple’s Product Design team in 2001 and has been a vice president of Hardware Engineering since 2013. John leads all hardware engineering, including the teams behind iPhone, iPad, Mac, AirPods, and more. John Ternus is Apple’s Senior Vice President of Hardware Engineering, reporting to CEO Tim Cook. John Ternus – Senior Vice President, Hardware Engineering.She has vast expertise and knowledge about most of Apple's business and operations. She is currently senior VP of Retail and People and has run worldwide sales and operations in the past. Deirdre O’Brien – Senior Vice President, Retail + Peopleĭiedre O'Brien has been with Apple for three decades.That is why it was a no-brainer to appoint Joz as Schiller's successor when Phil moved recently to become an Apple Fellow. Joz has one of the best marketing minds in the business and has exceptional management skills. He was mentored by Phil Schiller while Phil was Senior VP of WorldWide marketing. Greg Jozwiak (Joz) has been with Apple since 1986. Greg Joswiak – Senior Vice President, Worldwide Marketing. ![]() Motley Fool is placing their bets that Jeff Williams will someday be the next CEO of Apple. Jeff Willams is Cook's COO now and has handled all of the types of major management roles.Īccording to Motley Fool - "Nowadays, the ability to negotiate with suppliers, coordinate distribution, juggle supply chain logistics, and rally tens of thousands of employees is arguably more important to Apple's ability to execute than dreaming up the next visionary product.” Tim Cook was COO under Steve Jobs before he was elevated to the CEO role 10 years ago. Jeff Williams – Chief Operating Officer.Here is his top list of the most likely future Apple CEOs. However, long time Apple watcher, and one of the best outside Apple who follows Apple closely is Mark Gurman of Bloomberg. Various publications took a stab at who could lead Apple in the future and almost all listed are long-time Apple employees who have held multiple management positions inside the company. I don't believe anyone from outside of Apple could come in and quickly absorb Apple's culture, Jobs' vision, and management prowess who could lead Apple to its next level of success. Apple went with Jobs' model initially before switching to Cook's idea, which is credited with fueling the iPhone's massive growth.The second consideration will be that any CEO replacement would need to come from inside Apple's top management layer. My way would have scaled faster, at least I felt strongly," Cook said. "His way was more creative and more different. Cook, Apple's chief operating officer at the time, wanted a subsidy model where carriers would pay Apple part of the iPhone cost upfront and then make that money back from customers' monthly subscription fees. Jobs argued for Apple getting a share of smartphone carriers' monthly revenue. One such debate was over Apple's sales strategy for the iPhone when it debuted in 2007, Cook said. And he just did not work well with those kinds of folks that would not feel comfortable debating and pushing back." "In fact, if you didn't debate him, he would kind of mow you down. I know there was folklore that you didn't debate him, but that's not true," Cook said. On Wednesday, the current Apple CEO pointed out that debating Jobs was often the only way to ensure your voice was heard. That's not to say Cook and Jobs never disagreed. ![]()
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